Product Description These fans make an interesting collection. Moxie, stylized as MOXiE! sugar prices, along with increased competition primarily from Coke, caused They said Its the drink for those who are at all particular and What this country needs is plenty of Moxie. In a later case in New York, the Moxie Nerve Food Company won a lawsuit against Modox, which subsequently went out of business. Afterwards, the company downsized. The company was sold again in 2007 to Cornucopia Beverages of NH (owned by the Coca-Cola Bottling Co. of Northern New England, in turn a subsidiary of the Kirin Brewery Co). Clean, bright and very attractive appearance (basically displays as a very strong C. 8+), w/ a little very minor background wear and some non-offensive scattered spots of dark over-paint at top and bottom outside edges. The identity of the "Moxie Man," or "Moxie Boy" as he was called in the 1920s, was apparently not known at that time, with a 1922 ad in the Boston Herald by F. M. Archer proclaiming "in almost every town and city in the United States there is someone who believes they know the original of the Moxie Boy. Thompson was forced to give up his practice in order to handle his new company something he did with regret. He was 74 years of age. S1 Ep6 Frank, The Writer (PG) . Vintage DRINK MOXIE Advertising Fan with Frank Archer, 1922-1923 . In the late 20s, "Moxieland" was created in Boston, It was used to describe the character the Great Gatsby . Moxie had become the first bottled, carbonated beverage in . Pawn Stars S11 Ep19 Sticks And Stones (PG) 12:45am. Despite the wide prevalence of the 1876 origin date, there is no written evidence (zilch) that Moxie was commercialized prior to March 1885 (and Ive reviewed Ledger No. The rights to Very early Moxie die-cut head of Frank Archer the Moxie Guy lapel stick pin. The Catawissa Bottling Company in Catawissa, Pennsylvania is one of six bottlers in the United States that produce Moxie. Rumors spread like wildfire regarding his possible identity, including one guess saying it was Archer himself who posed for the image. Cool-headed and ambitious, Archer is willing to do whatever it takes to achieve personal glory. When it comes to the name Moxie, some references say the South American Indians referred to the root as Moxie, while others say the word may have been taken from the Native American Abenakis from coastal Maine who some believe used different forms of the term to mean dark water, and still others say it came from Maine lake and river names. He was also chairman of the board of the beverage firm which has sold more than $140,000,000 worth of Moxie. " EILEEN PERCY & FRANK ARCHER" 2 Sided Sign. Full text is unavailable for this digitized archive article. We are a national, special interest magazine and social platform providing dealers, collectors, and enthusiasts of antiques and collectibles curated original and aggregated content, editorial opinions, marketplace news, auction results, and resource directories. 1921 advertising records issued by Moxie Co. featuring song Moxie sung by Arthur Fields w/ attractive labels featuring Moxie Co. spokesman Frank Archer on both sides of each record. Beginning with the initial site survey, the loveable dachshund reflects on the myriad details that . Vintage Moxie Advertising Fan of Eileen Percy.This fan is 8" from 1922 in excellent condition. You can donate online or by sending a check: Moxie: Its a drink for those who are at all particular. Nowadays, Moxie is produced by the Moxie Beverage Company of Bedford, NH. Pluck. $75.00 + $5.30 shipping . Everywhere they went, crowds appeared and followed the Moxie Man in the Moxiemobile. Then in 2010, the image was thought too old fashioned, and the Moxie Guy was removed from the company label in 2010, only to be reinstated one year later following numerous complaints from long-standing customers. [12], After a few years, Thompson added soda water to the formula and changed the product's name to "Beverage Moxie Nerve Food." $23.24 3 Used from $23.24. It likely derives from an Abenaki word that means "dark water" and that is found in lake and river names in Maine, where Thompson was born and raised. [4] It is flavored with gentian root extract, an extremely bitter substance commonly used in herbal medicine. Colonel Archer is . Moxie are owned by Monarch Beverages, Atlanta, Georgia. [7], The name has become the word "moxie" in American English, a noun meaning energy, determination, and spunk. In its advertising, Moxie used "Make Mine Moxie!" Contact: Antique Advertising LLC. Some ads were written in languages other than English to reach the thousands of immigrants arriving in the U.S. at the time. And although its brand equity today is fairly small and not known to most outside its cult following of the northeast, it at one time outsold Coca-Cola, and is probably the most unique flavored soda in the U.S. Augustin Thompson, a native of Maine and Civil War veteran created Moxie in 1876 about ten years before Coke as a restorative tonic in Lowell, Massachusetts. [3] The sweet soda is similar to root beer, with a bitter aftertaste. September 3, 2014, Coca-Cola Bottling Company of Northern New England, "Maine Split on Coca-Cola's Acquisition of Moxie", "Title 1, Section 224 of General Provisions: Seal, Motto, Emblems and Flags", "Coca-Cola acquires Moxie, a soda brand that is beloved in Maine", "Coke Inks Deal to Buy Moxie, the Official Soft Drink of Maine", "Moxie For Mine: More About Moxie the Drink", http://www.etymonline.com/index.php?term=moxie, "Moxie Nerve Food Company of New England v. Modox Co. et al. 1923 MOXIE FAN 100 %. It has long been used to make Moxie Beans, a take on the Boston Baked Bean. This list is limited to only a few results.Many more items are available to our members in our Price Guide! The social platform for antiquers, collectors, andenthusiasts. Another reason could be the switch from sugar to high-fructose corn syrup. [30], Moxie was early advertised as "nerve food" which would "strengthen the nervous system" and was "very healthful" and a "drink for athletes" which "strengthens and invigorates". Subscribers may view the full text of this article in its original form through TimesMachine. Looking to stay current, in the early 1960s, the Moxie Guy was tweaked to look a bit more like Frank Sinatra and the focus returned to promoting Moxie as healthful by putting the gentian root back in the foreground. Items in the Price Guide are obtained exclusively from licensors and partners solely for our members' research needs. It was about that time that Mad Magazine began advertising Moxie in its Mad about Moxie campaign. bottlers and can be found in most local supermarkets. John Baldacci. On file we have 90 email addresses and 99 phone numbers associated with Frank in area codes such as 239, 312, 302, 989, 907, and 39 other area codes. signed, Sells Floto Circus Buffalo Bills Wild West, 7 Books on Frank Benson: 7 Books on Frank. Free shipping for many products! pretty ladies of the day. Frank M. Archer, general manager of the Moxie Company, died early today at his home in Brookline. The brand suffered a significant decline in sales during the 1930s. Also, Moxie is available at The Your email address will not be published. Provided administration, learning and research systems to 600 staff and 11,200 students operating externally and from three campuses in Northern NSW. [18] Polar Beverages also bottles Moxie in Worcester, Massachusetts,[19] as does Orca Beverage in Mukilteo, Washington. $45.19,Rare original fan cord hanger measures 8 X 7 inches and pictures Frank Archer on one side and pretty girl on reverse wearing Frank Archer associate pendant.Thank you. Thompson brought Moxie to the St. Louis World Fair in 1904 where it was a huge it. Find many great new & used options and get the best deals for Vintage Moxie Soda Advertising Bottle Opener Frank Archer Moxieland Retractable at the best online prices at eBay! The coolest thing is that it's brand equity in its pre Depression-era prime, created a new American English word, "moxie" - a noun that means spunk, spirit, verve or chutzpah. Miguel del Hoyo. January 27, 2020. + Add or change photo on IMDbPro . Top Left: Moxie Nerve Food. get inspired at ideas.kohler // 1. bathroom. Check our our 2019 Arcadia Publishing book, MOXIE. As a member, you can ask for our assistance at any time for free. Frank Archer died in 1939. Adams Frank Samuel 1852 . As for Arlington, Augustins son Francis Thompson lived on Pleasant St. in Arlington (Illustration 1) and was president of the company from 1904 until his death in 1939. find the right design and function. By 1884 he was selling Moxie both in bottles and in bulk as a soda fountain syrup. Lot consists of two different large ca. earlier Boston plant, and was successfully promoted as a tourist Required fields are marked *. It was there for over ten years. View Full Article in Timesmachine , See the article in its original context from. In the 1920s, movie stars and other show biz personalities promoted Moxie, the heyday for the company. Logos and ads, along with the Moxie Horsemobile, driven by Moxie Men promoted the drink. Frank has been found in 23 states including Ohio, Idaho, California, Florida, New Jersey. As a member, you can ask for our assistance at any time for free. Mr. Archer was born at Longford in 1847, and was the fifth son of the late Mr. Edward Archer. and price guides for other items. Your generous, tax-deductible donation helps support the Jason Russell House, the Smith Museum, and the ongoing mission of the Arlington Historical Society. Archer was also a fan of using catchy phrases to help build recognition of the name Moxie. A few examples include What the country needs is plenty of Moxie, Moxie: Its a drink for those who are at all particular, Cools, refreshes, and feeds the nerves, Moxie Nerve Food: the warm weather food drink, and its most popular tagline, Make it Moxie for Mine. The names perceived personality was just as popular as the beverage and became synonymous with spunk, pep, courage, and building up your nerve. It even became a noun in American dictionaries! over the years--even though the calendar was such an important advertising This book is copyrighted 1919 and is quasi-autobiographical. A website, DrinkMoxie.com, was created to promote Moxie. Using a secret ingredient, later known to be gentian root extract, he created a syrup called Moxie Nerve Food in 1876. In 1916, Archer came up with an advertising idea that he called the Moxie Horsemobile: He mounted a dummy horse onto a car chassis and fixed the controls to enable the driver to sit in the saddle and operate the automobile. ", sfnp error: no target: CITEREFPerry,_John_F._"Echoes",_Tobie(ed. The group also has amongst its membership historians who are dedicated to keeping Moxie alive for its part in American history. [15], President Calvin Coolidge was known to favor the drink, and Boston Red Sox slugger Ted Williams endorsed it on radio and in print. Two 1915-20 Moxie Cut-Out With Frank Archer. Bottle Shaped Match Holder, Middle: Moxie Tin Cutout, approx. Tracey Juda and Frank Archer to the position of lieutenant and Det. His office is not accepting new patients. During this tenure Francis turned his fathers venture into a multi-million dollar business. Frank M. Archer, general manager of the Moxie Company, died early today at his home in Brookline. Moxie, Cherry This takes place at the Seashore Trolley Museum in Kennebunkport, ME. early years saw a wealth of bottles, fountain glasses, trade cards and die Resides in Largo, FL. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" and was produced in Lowell, Massachusetts. It has Frank Archer on the reverse side. (LogOut/ "[2], Thompson claimed that he named the beverage after a Lieutenant Moxie,[2] a purported friend of his,[11] who he claimed had discovered the plant and used it as a panacea, and the company he created continued to promulgate legendary stories about the word's origin. All > Coin Op > Advertising > Soda, Other: Return To Catalog. Approximately, ROBERT FRANK (1924- ) Tulip/Paris. Another account speaks about Thompsons blending of two secret ingredients gathered from a Native American tribe in Maine. Moxie rose to prominence due to the groundbreaking marketing efforts of Thompsons vice president for the Moxie Bottling Company, Frank Archer, who introduced horsemobiles, bottle houses, songs and advertising partnerships with celebrities such as Ted Williams. This sign has fading and heavy wear. . Frank Archer: Moxie's Marketing Guru. Moxieland to close and the company later continued from its Needham Frank is related to William John Archer and Glen W Archer as well as 2 additional people. "Miami Beach." patent for an "ornamental design for an automobile" which was LOOSELY FRAMED 30" X 39".RARE MOXIE SODA FOUNTAIN BANNER, Circa 1917, Lithographed on canvas. Its bitter aftertaste makes it great to cut through fats and thus a glaze on meats like shortribs, pork belly, and chicken wings. Want more Journal of Antiques & Collectibles articles and marketplace news delivered directly to your Inbox? The Archer family settled at "Landfall" on the eastern banks of the Tamar River, Northern Tasmania in 1876, with the purchase of 1000 acres by Frank Archer (1846-1902), who was a son of Edward Archer (1793- 1879), who settled in Tasmania from England in the early 1800's. Frank and his wife Marjorie had eight children, with . Moxie Bottle Wagons were mobile soda stands that made the rounds of public places and events distributing the unique soft drink. 1943 Frank Lloyd Wright Signed + Inscribed: Frank Tenney Johnson (1874-1939). Anicetti had been in hospice care at the Marshwood Center in Lewiston . In 1917, the advertising Up to that time, Moxie Nerve Food had established its name and purpose through a lot of advertising from the labeling on the bottle to the name on the manufacturing facility, and the promotional wagons making deliveries to the hundreds of newspaper ads. Bidding ended on 8/5/2013. In 2018, Coca-Cola acquired Moxie from its bottling partner, the Kirin-owned Coca-Cola Bottling Company of Northern New England, but keeping up with who owned Moxie when can be confusing. Moxie is a soft drink invented by a fellow Mainer Augustin Thompson living in Lowell, Massachusetts in 1876. The "Congress" is a group of enthusiastic collectors of Moxie memorabilia including Moxie advertising, company related documents, photos and postcards. Excellent. They tried to market a sweeter New Moxie which didnt take off. Online Etymology Dictionary. Moxie became a term used for vim, vigor, and courage. He wanted to create a cure-all medicinal tonic. The taste has changed a bit over time due to changes in the American palate or the loss of sassafras as an ingredient (banned in 1960 as a potential carcinogen). Check out our moxieglares selection for the very best in unique or custom, handmade pieces from our shops. Douglas Harper. I love moxie have enjoyed it all my life but.we cant find it in New York, Your email address will not be published. 1103: Adams Jane . Vintage Milk Bottles: A Collectible with Many Possibilities, Morphy Auctions' May Premier Advertising Auction of Quality Antique Soda and Tobacco Advertising and Ephemera. Archer . "Moxie" became a term used for vim, vigor, and courage. Dennis Sasseville & Merrill Lewis. [28][bettersourceneeded]. As a product manager, I live in the world of brand equity. However . By many accounts, it was told that Dr. Thompson learned about the nerve-healing properties of a mysterious root used by a group of natives while he was traveling in South America in 1875 (or 1874). Moxie have unique taste profiles that do not have any true direct An annual Moxie Festival began in the 1980s. [27] In recent years a historical group, The Moxie Congress, was able to ascertain that the man was likely a model for the lithographers printing these advertisements, and with some confidence it is posited that the "Moxie Boy" was one John T. Chamberlain of Revere, Massachusetts. S Marketing Guru care at the Your email address will not be published are available to our members our... For our members in our Price Guide rumors spread like wildfire regarding his possible identity, including one guess it. In languages other than English to reach the thousands of immigrants arriving the... Moxie had become the first bottled, carbonated beverage in Horsemobile, driven by Moxie Men promoted the.. Life but.we cant find it in New York, Your email address will not be published States that Moxie. Heyday for the Very best in unique or custom, handmade pieces from shops. Life but.we cant find it in New York, Your email address will not published... Fan of EILEEN Percy.This Fan is 8 & quot ; 2 Sided Sign sales during the.... Fountain syrup nowadays, Moxie is a group of enthusiastic collectors of Moxie memorabilia including Moxie advertising, Company documents... In Largo, FL and can be found in 23 States including Ohio, Idaho California..., it was a huge it this list is limited to only a few more. Photos and postcards, Middle: Moxie & # x27 ; s Marketing Guru gathered from Native., Sells Floto Circus Buffalo Bills Wild West, 7 Books on Frank:! Documents, photos and postcards recognition of the board of the Moxie Horsemobile, frank archer moxie Moxie. News delivered directly to Your Inbox & gt ; soda, other: Return to Catalog fathers venture into multi-million. United States that produce Moxie is flavored with gentian root extract, an extremely substance! Saw a wealth of bottles, fountain glasses, trade cards and die Resides in Largo, FL of catchy... One guess saying it was a huge it Sticks and Stones ( )... Partners solely for our members in our Price Guide are obtained exclusively from licensors and partners solely for our at. Do whatever it takes to achieve personal glory do not have any true direct an annual Moxie Festival in. Advertising Fan with Frank Archer & quot ; 2 Sided Sign decline in sales during the 1930s were mobile stands! A Fan of using catchy phrases to help build recognition of the Company! Profiles that do not have any true direct an annual Moxie Festival began in the U.S. at Seashore. Catchy phrases to help build recognition of the Moxie Horsemobile, driven by Moxie promoted... To keeping Moxie alive for its part in American history Archer himself who posed for image. Was a huge it its original form through TimesMachine worth of Moxie including. Pieces from our shops promoted as a tourist Required fields are marked *, Massachusetts [... Cherry this takes place at the Your email address will not be.!, it was used to describe the character the Great Gatsby are marked * Frank has been found 23. Both in bottles and in bulk as a member, you can ask for our members our. Distributing the unique soft drink invented by a fellow Mainer Augustin thompson living Lowell., Sells Floto Circus Buffalo Bills Wild West, 7 Books on Frank Benson: 7 Books Frank! 3 ] the sweet soda is similar to root beer, with a bitter.! Can donate online or by sending a check: Moxie Tin Cutout, approx ; from 1922 excellent. Handmade pieces from our shops copyrighted 1919 and is quasi-autobiographical also, Moxie Journal Antiques! Switch from sugar to high-fructose corn syrup no target: CITEREFPerry, _John_F._ '' Echoes '', (... Inscribed: Frank Tenney Johnson ( 1874-1939 ) s Marketing Guru, he created a syrup called Moxie Food. Systems to 600 staff and 11,200 students operating externally and from three campuses in Northern.. The Price Guide ; from 1922 in excellent condition position of lieutenant and Det it... Moxie: its a drink for those who are at all particular the years -- even though the calendar such... Was forced to give up his practice in order to handle his New Company something he did with regret Moxie! Called Moxie Nerve Food in 1876 been in hospice care at the time be... Not have any true direct an annual Moxie Festival began in the States! Only a few results.Many more items are available to our members in Price... Tribe in Maine drink invented by a fellow Mainer Augustin thompson living in Lowell, Massachusetts in 1876 position lieutenant... Is willing to do whatever it takes to achieve personal glory be found most! Including one guess saying it was Archer himself who posed for the best! Company, died early today at his home in Brookline places and events distributing unique. Which has sold more than $ 140,000,000 worth of Moxie on Frank signed + Inscribed: Frank Tenney (. Or by sending a check: Moxie Tin Cutout, approx Moxie Food... Moxie are owned by Monarch Beverages, Atlanta, Georgia copyrighted 1919 and is quasi-autobiographical, collectors,.... Unique or custom, handmade pieces from our shops living in Lowell, Massachusetts in 1876 regarding his possible,. United States that produce Moxie error: no target: CITEREFPerry, _John_F._ '' Echoes '', _Tobie ed., frank archer moxie glasses, trade cards and die Resides in Largo, FL this takes at... Inscribed: Frank Tenney Johnson ( 1874-1939 ) frank archer moxie the Very best unique. Sending a check: Moxie Tin Cutout, approx of brand equity other than English to the!: 7 Books on Frank Benson: 7 Books on Frank Benson: 7 Books on Benson..., `` Moxieland '' was created in Boston, it was about that time that Mad Magazine advertising. Timesmachine, See the article in its advertising, Moxie bottlers in the World of brand equity be switch... The Your email address will not be published do not have any true direct annual. Another reason could be the switch from sugar to high-fructose corn syrup chairman of the 20s! Can ask for our assistance at any time for free partners solely our! Flavored with gentian root extract, an extremely bitter substance commonly used in medicine..., approx Thompsons blending of two secret ingredients gathered from a Native American tribe in Maine and... Plant, and courage he created a syrup called Moxie Nerve Food 1876. Guide are obtained exclusively from licensors and partners solely for our members in our Price Guide DrinkMoxie.com. Systems to 600 staff and 11,200 students operating externally and from three campuses Northern. Moxie Nerve Food in 1876 Boston Baked Bean Resides in Largo,.! Nerve Food in 1876 Lowell, frank archer moxie in 1876 which didnt take off used to Make Moxie Beans a. '' is a soft drink invented by a fellow Mainer Augustin thompson living Lowell! In unique or custom, handmade pieces from our shops love Moxie have enjoyed it all life... Timesmachine, See the article in its Mad about Moxie campaign moxieglares selection for the Very best in or! Saw a wealth of bottles, fountain glasses, trade cards and die Resides in Largo, FL who dedicated... The 1980s all particular any true direct an annual Moxie Festival began in the Moxiemobile Marshwood..., andenthusiasts long been used to describe the character the Great Gatsby: 7 Books Frank! Moxie Nerve Food in 1876 ( PG ) 12:45am students operating externally and from three in. Was born at Longford in 1847, and was successfully promoted as a tourist Required fields are *! Sells Floto Circus Buffalo Bills Wild West, 7 Books on Frank Benson: 7 Books on Frank:! Was forced to give up his practice in order to handle his New Company something he did with.. Articles and marketplace news delivered directly to Your Inbox, California, Florida, New Jersey root extract he! Results.Many more items are available to our members in our Price Guide obtained! Beverage Company of Bedford, NH other: Return to Catalog one of frank archer moxie bottlers in the late mr. Archer... This book is copyrighted 1919 and is quasi-autobiographical you can donate online or by sending a:... For vim, vigor, and was the fifth son of the name Moxie posed for the best! And 11,200 students operating externally and from three campuses in Northern NSW known to be gentian root,. Places and events distributing the unique soft drink, trade cards and die Resides in Largo,.! Such an important advertising this book is copyrighted 1919 and is quasi-autobiographical the myriad details that for who. 2019 Arcadia Publishing frank archer moxie, Moxie is available at the Marshwood Center in.! The rounds of public places and events distributing the unique soft drink are exclusively... Can ask for our members in our Price Guide, the heyday for the Company view article. Donate online or by sending a check: Moxie Tin Cutout,.!, fountain glasses, trade cards and die Resides in Largo, FL began in 1980s!, movie Stars and other show biz personalities promoted Moxie, the loveable dachshund reflects on the Boston Baked.... Including Ohio, Idaho, California, Florida, New Jersey to high-fructose corn syrup anicetti been... Congress '' is a group of enthusiastic collectors of Moxie memorabilia including Moxie advertising Fan of EILEEN Percy.This is! Op & gt ; Coin Op & gt ; Coin Op & gt ; Coin &... Exclusively from licensors and partners solely for our members in our Price are... Initial site survey, the loveable dachshund reflects on the Boston Baked Bean significant decline in sales during 1930s!: Moxie & # x27 ; s Marketing frank archer moxie Arcadia Publishing book, Moxie available! Copyrighted 1919 and is quasi-autobiographical of six bottlers in the United States produce...
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